/// Informing decision-making: The National Hot Rod Association (NHRA) required a customized insert package and broadcast opening, as their existing visual identity was becoming outdated. Our team was responsible for developing a dynamic, high-energy open, while simultaneously updating their on-screen race graphics. Our creative approach was significantly influenced by the vibrant and intense atmosphere of outdoor racing events.
/// Usability and Accessibility: The transformation from concept to development spanned an intensive four-month period. Our primary objective was to incorporate all client requirements. As an Art Director, I played a significant role in designing and animating a substantial portion of the high-energy open. This project involved transitioning from Cinema and After Effects to Unreal as the final output. The insert package underwent a similar process, with me animating the entire package. We successfully met our objectives, and the client expressed their extreme satisfaction with the results.
