IMSA Racing

IMSA Racing

IMSA Racing

IMSA Racing

IMSA (International Motor Sports Association) racing is a premier sports car racing series featuring multiple classes of vehicles competing simultaneously in endurance races. The series includes iconic events like the Rolex 24 at Daytona and the 12 Hours of Sebring, where teams of drivers pilot high-performance prototypes in grueling, strategy-intensive races of speed and durability.

IMSA (International Motor Sports Association) racing is a premier sports car racing series featuring multiple classes of vehicles competing simultaneously in endurance races. The series includes iconic events like the Rolex 24 at Daytona and the 12 Hours of Sebring, where teams of drivers pilot high-performance prototypes in grueling, strategy-intensive races of speed and durability.

IMSA (International Motor Sports Association) racing is a premier sports car racing series featuring multiple classes of vehicles competing simultaneously in endurance races. The series includes iconic events like the Rolex 24 at Daytona and the 12 Hours of Sebring, where teams of drivers pilot high-performance prototypes in grueling, strategy-intensive races of speed and durability.

IMSA (International Motor Sports Association) racing is a premier sports car racing series featuring multiple classes of vehicles competing simultaneously in endurance races. The series includes iconic events like the Rolex 24 at Daytona and the 12 Hours of Sebring, where teams of drivers pilot high-performance prototypes in grueling, strategy-intensive races of speed and durability.

Client

IMSA Racing

Year

2022

Category

Animation and Design

Client

IMSA Racing

Year

2022

Category

Animation and Design

Client

IMSA Racing

Year

2022

Category

Animation and Design

Client

IMSA Racing

Year

2022

Category

Animation and Design

Concept

Concept

Concept

/// Informing decision-making: To create an effective UX system for IMSA racing that allows viewers to track multiple racers simultaneously and comprehend the overall race situation, it took a multi-layered approach. This comprehensive system enabled viewers to grasp the complexities of multi-class racing while following their favorite drivers or teams throughout the event. I had a hand in a good amount of design for this project but the animation was 100% my work.

Development

Development

Development

/// Usability and Accessibility: Start with a miniature track map that displays all cars' positions in real-time, using color-coding to differentiate between classes. Overlay this with a scrolling leaderboard that shows current positions, lap times, and gaps between cars. Use pop-up graphics for important events like pit stops, penalties, or significant overtakes. Incorporate a ticker feature at the bottom of the screen to show race progression and highlight key moments. Finally, design a customizable dashboard that allows viewers to see specific drivers or teams to follow, displaying detailed telemetry data for these selections.

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caleb thomas

caleb thomas

caleb thomas

caleb thomas